2. Why Now? - Market Demand for "Conversational Operations"
2.1 User Perspective: Smart Devices That Aren't "Smart"
Modern homes contain dozens of devices including smart locks, lighting, air conditioning, and security cameras. However, the experience is far from smart.
| Current Pain Points | Examples | Impact |
|---|---|---|
| App Fragmentation | Separate apps for smart locks/lighting/HVAC in each home | Usage rates remain below 30% |
| Configuration Complexity | Wi-Fi setup, firmware updates, key sharing procedures | Increased support costs |
| Security Concerns | Password breaches, cloud outages | Primary blocker for adoption decisions |
2.2 Enterprise Perspective: The Profitability vs. Scalability Dilemma
IoT service providers face severe trade-offs between device proliferation and profitability.
Cost Pressure Reality
- AWS IoT Core: Approximately $2-5 per device per month in cloud usage fees
- Management Costs: Over 2 million yen monthly in personnel costs for 10,000+ device operations
- Support Burden: 20% of new users abandon setup during initial configuration
Intensifying Differentiation Challenges
As hardware performance becomes commoditized, UX innovation has become the sole differentiation factor. However, traditional app-based UIs have fundamental limitations for improving user experience. Voice assistants have been attempted but adoption stalled due to privacy concerns and recognition accuracy issues.
Regulatory Compliance Burden
EU NIS2 Directive and US Cybersecurity Labeling Act require tamper-proof logs and transparent authentication for IoT devices. Traditional cloud architectures incur enormous additional costs to meet these requirements.
2.3 C.C.C.'s Solution Framework
| Challenge | C.C.C. Approach | Business Value |
|---|---|---|
| UX Complexity | Natural language chat for unified control | Improved CX & reduced churn |
| Security | Internet Identity + Principal ID | Reduced insurance & legal compliance costs |
| Operational Costs | Reverse gas for zero fees | Improved margins & competitive pricing |
Innovation Core: C.C.C. represents a shift from "humans adapting to technology" to "technology adapting to humans," not just a technical solution. No need to memorize commands or switch between apps. Simply speak, and intentions are executed. We're bringing the revolution of voice coding in software development to IoT device operations.